Fairy tales are the epitome of story telling.
‘Once Upon a Time’ is inspired by fairytales, stories that have evolved from centuries-old tales.
Women of the 16th and 17th Centuries were the original story tellers, imagining the most magical and sometimes gory of tales whilst sitting round the fire on their spindles, sewing their wares, each one adding their bit to the story.
First spoken tales, in time these stories were written down, and not only adapted to our different cultures but became a form of instilling morals to our children and morphed into the rhythmic fairytales that we know today.
“Discover Once Upon a Time”
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Celebrating intelligent design and beautiful craftsmanship, designer Alice Herald allows you the opportunity to express life and love through the adornment of fine diamond and gemstone jewellery.
Alice and the Wolf, Alice’s founding Diamond Couture Collection is an ode to the beauty and brilliance of gems, for the daring, the romantic, for those who desire excellence.
Our Song, Let’s Fly is a celebration for Ready-to-Wear Jewellery. All earrings, rings and necklaces delight in form and colour and are crafted with beauty in mind.
Engagement by Herald features classic diamond engagement rings woven with Alice’s signature style.
It’s your song, let’s fly.